LÉKUÉ REBRANDING
This project was enlightening for me, as alongside Vera Valeeva, I discovered the world of branding. Our task was to carry out a complete rebranding of the household goods brand Lékué. A brand known for being dynamic, innovative, and simple.
Lékué is a brand of kitchen utensils that stands out for offering products that allow for faster and more efficient cooking. The brand is famous for its steaming case, but we are convinced that it has much more potential than that. With this project, we aim to give a new meaning to the Lékué brand, highlight its strengths, and introduce it to new consumers.